Digital marketing is a hot topic for small businesses right now. And for a good reason -- if executed well, it works.
This has led to a situation where there’s a lot of money to be made. Both for the consultants/agencies, and more importantly, the clients they serve.
Like most booming markets, there are people out there trying to exploit it.
You may have heard about LinkedIn’s Matched Audience feature. Or maybe your “ad vendor hype filter” turned it into white noise.
Should you care? Is it worth your time?
Yes and yes.
What is Retargeting?
Retargeting (also known as remarketing) can be described as ads based on an interaction with your website.
You look at a pair of shoes online. Suddenly, promos seem to appear everywhere. Nearly every web page, Facebook, LinkedIn.
This isn’t by chance, it’s a planned marketing strategy. A strategy that small to medium sized business owners can easily adopt (also a cost-effective one, may I add).
We’ve built a modern world where everything is expected to be on-demand.
Tap your phone screen in a couple of different combinations, a car or a pizza will arrive. Search any question into Google, and in a millisecond hundreds (if not thousands) of relevant articles appear. Heck, sometimes Google will save us the click and answer the question in the search results themselves.
Not surprisingly, your prospects and customers expect the same sort of on-demand service from you. When they have a question about your product or service, they want an answer ASAP.
As you may have noticed, there isn’t a “contact us” form on this website. You shouldn’t have one either. Why?
Let’s start by establishing the core purpose of a contact form:
To allow website visitors a way to indicate they’re ready to talk.
Logical, but as Kevin O’Leary would say on Shark Tank, “there must be a better way!”
And there is.
I help small businesses find and wow their dream customers.