We’ve built a modern world where everything is expected to be on-demand.
Tap your phone screen in a couple of different combinations, a car or a pizza will arrive. Search any question into Google, and in a millisecond hundreds (if not thousands) of relevant articles appear. Heck, sometimes Google will save us the click and answer the question in the search results themselves.
Not surprisingly, your prospects and customers expect the same sort of on-demand service from you. When they have a question about your product or service, they want an answer ASAP.
If you care about your bottom-line, you’ll do everything you can to give it to them. Consumers have more choices in the market than ever and have never been less patient.
Enter live chat. With live chat, your website will immediately start having a greater impact on your small business. Benefits include:
Lower Bounce Rates. Even the best websites have a large portion of web traffic bounce (leaving after a short time on your site). Why? Among the top reasons is not being able to find what they’re looking for. With live chat, you’ll be able to answer your prospects questions in real-time before they leave your site and land on a competitor's site.
More Leads. Live chat will turn your website into a lead generating machine. Scheduling a sales conversation is a big commitment for somebody in a research phase. With live chat, you can interact with prospects before they become sales ready. This allows you to help guide them through their research process and become a trusted advisor. Frequently, live chat interactions end in sales calls/demos.
Greater Customer Satisfaction. Business isn’t all about new customers. You also want to keep the existing ones happy as well. Live chat allows your customers an easy way to interact with you. Quickly addressing customer concerns or confusion can be the difference between losing a customer and turning them into a life-long advocate of your brand. Convenience is king (and queen!) in 2017.
You’ll Stand Out. Your competitors probably aren’t answering prospect questions in real-time. Your competitors probably using old-school contact forms as well. Who do you think they’ll remember when they decide to buy? The generic site or the helpful site who answered their questions?
How to Implement Live Chat on Your Website
Live chat can seem a little daunting at first, but it’s actually pretty simple. I’ve put together a brief tutorial video explaining how to do it (skip to 2:45 for the tutorial):
That’s all there is to it. If you have any questions about live chat or would like some help setting it up, feel free to ask me in the convenient chat window in the bottom-right of your screen.
If you'd like to get started with PureChat on your own, you can do so here.
I help small businesses find and wow their dream customers.