As you may have noticed, there isn’t a “contact us” form on this website. You shouldn’t have one either. Why?
Let’s start by establishing the core purpose of a contact form:
To allow website visitors a way to indicate they’re ready to talk.
Logical, but as Kevin O’Leary would say on Shark Tank, “there must be a better way!”
And there is.
But briefly, let’s walk through where the contact form fails. A scenario that may hit too close to home for some…
A prospect fills out the contact form on your website. You see the form submission and rush to call. Voicemail. You leave your information.
Your busy prospect has a break in their onslaught of meetings and calls you back. You’re on an important call with another client and send it to voicemail.
The second you’re off the phone, you return the call. Beeeeeeeeeeeeeeeep, voicemail again.
You decide that perhaps the phone isn’t meant to be and send a follow-up email asking for a good time to talk the next day.
Your prospect is frustrated but still interested and suggests two times they’re open. You check your calendar and realize the second time works perfectly for you. But wait.. What time zone is the prospect!?
You respond and ask. Crickets. Your prospect has moved forward with a more convenient option.
This may seem like the worst case scenario, but this is a pretty common follow-up sequence. Often it's even more involved. Of course, the ending is sometimes happier, but it comes at a high cost (time).
There’s simply too much friction to getting on the phone with a prospect when using contact forms. If you don’t capitalize on your traffic while you have their attention, you may never regain it. We do have shorter attention spans than goldfish, you know.
Are you willing to leave the growth of your business up to lucky timing? I’m not, and hopefully, you aren’t either.
The solution? Automated meeting scheduling tools such as AppointmentCore or ScheduleOnce.
Here’s a short video of me demonstrating how it works:
Isn’t that easy? In the same amount of time it takes to fill out a contact form, your website visitor has a meeting scheduled with a sales rep.
The benefits you can expect to see when moving from contact forms to automated meeting scheduling:
Higher Conversion Rates
You’ll increase the number of prospects you get meetings scheduled with. The automated meeting reminders and calendar invites will greatly improve the percentage of prospects who actually show up. More conversations = more sales.
Long drawn out games of phone tag frustrate prospects and can start relationships off to a contentious start.
Less Wasted Time
A call here, a couple of emails there, the time investment seems small, but adds up quickly. Your sales team will spend less time chasing prospects and more time closing deals.
Need help moving your business to automated meeting scheduling? Use the scheduler below to book time with me.
I help small businesses find and wow their dream customers.